The Roles and Responsibilities of Restaurant PR Company for a Restaurant Business
The image of a business, especially the one which involves day-to-day interaction with the mass audience or
general public, needs to be handled well. It helps a restaurant to increase its customer count thus ensuring
better chances of survival in the market. A public relation (PR) company has to undertake the following activities
when handling a restaurant business client:
Contacts matter a lot in PR
As the name says public relations, it is prerequisite for any PR company to have good relationship with the media
(whether it is print, electronic or digital). A restaurant business should never hire a PR agency which doesn't
possess good contact details of various journalists, photographers or reporters. PR professionals must know the
right places where a news about their client's restaurant would be the most profitable business.
general public, needs to be handled well. It helps a restaurant to increase its customer count thus ensuring
better chances of survival in the market. A public relation (PR) company has to undertake the following activities
when handling a restaurant business client:
Contacts matter a lot in PR
As the name says public relations, it is prerequisite for any PR company to have good relationship with the media
(whether it is print, electronic or digital). A restaurant business should never hire a PR agency which doesn't
possess good contact details of various journalists, photographers or reporters. PR professionals must know the
right places where a news about their client's restaurant would be the most profitable business.
Handling and managing of Social Media
Today social media is an indispensable part of our lives. With word-of-mouth publicity spreading with a blink of
an eye, it has become extremely significant to keep a tab on what your client's audience is saying about their
restaurant on various social network platforms such as Facebook, Twitter or Instagram. With people putting posts
about your restaurant, and their friend circle sharing it across various social mediums, it is always good to
track every positive or negative comment. Also it helps your gather feedback about various aspects of your
client's restaurant and know which department (like service, food or housekeeping) needs improvements. The PR
company for a restaurant business must have well-qualified and experienced social media professionals who know its
management and tactics in and out.
Apart from handling social media, social media persons must also be regularly updating their client's Facebook
page, Twitter handle and Instagram account. Right things should be updated on the right time for the right
audience!
Keeping a track on competitors
If competitors are considered to be a threat, then it becomes more important to keep in view their proceedings.
Their PR activities of every competitor of your restaurant client should be followed closely. A healthy rapport
must be established with the competitors as well as industry specific news should be tracked on a daily basis.
When pitching in for an industry story with a journalist, you may ask your client's competitor/s for their insight
and references. This ensures that they will also consider your client when they would be making a deal with the
media.
Today social media is an indispensable part of our lives. With word-of-mouth publicity spreading with a blink of
an eye, it has become extremely significant to keep a tab on what your client's audience is saying about their
restaurant on various social network platforms such as Facebook, Twitter or Instagram. With people putting posts
about your restaurant, and their friend circle sharing it across various social mediums, it is always good to
track every positive or negative comment. Also it helps your gather feedback about various aspects of your
client's restaurant and know which department (like service, food or housekeeping) needs improvements. The PR
company for a restaurant business must have well-qualified and experienced social media professionals who know its
management and tactics in and out.
Apart from handling social media, social media persons must also be regularly updating their client's Facebook
page, Twitter handle and Instagram account. Right things should be updated on the right time for the right
audience!
Keeping a track on competitors
If competitors are considered to be a threat, then it becomes more important to keep in view their proceedings.
Their PR activities of every competitor of your restaurant client should be followed closely. A healthy rapport
must be established with the competitors as well as industry specific news should be tracked on a daily basis.
When pitching in for an industry story with a journalist, you may ask your client's competitor/s for their insight
and references. This ensures that they will also consider your client when they would be making a deal with the
media.
Maintaining PR data for all future references and record of activities undertaken
Usually, a public relations company maintains PR data of their client so that they can anytime analyse the
activities done for the restaurant. Print coverage should be scanned and saved in the data whereas online coverage
must be recorded in an excel file in the form of links.
Apart from above mentioned roles and responsibilities of a PR company, it must always be equipped to handle any
crisis where the client might need creative, original ideas to prevent tarnishing of their image in the market.
Moreover, good contacts and strong relationships in the media would be an added advantage in handling of a PR
crisis.
Get to know more about Restaurant PR Company, you can visit our official website:
http://www.samphirecommunications.com
Usually, a public relations company maintains PR data of their client so that they can anytime analyse the
activities done for the restaurant. Print coverage should be scanned and saved in the data whereas online coverage
must be recorded in an excel file in the form of links.
Apart from above mentioned roles and responsibilities of a PR company, it must always be equipped to handle any
crisis where the client might need creative, original ideas to prevent tarnishing of their image in the market.
Moreover, good contacts and strong relationships in the media would be an added advantage in handling of a PR
crisis.
Get to know more about Restaurant PR Company, you can visit our official website:
http://www.samphirecommunications.com